Trade Marketing Executive

KALT Türkiye

KALT, established in Istanbul in 2015, is a rapidly growing company specializing in 360 degrees brand management and exclusive distribution in the retail sector. With a focus on unconditional customer satisfaction,KALT is a leader in its industry, housing internationally renowned brands within its portfolio.

It is the sole authorized distributor of the BISSELL brand.

Job Description

• Develop, implement and evaluate trade marketing strategies and plans,
• Coordinate the preparation of POP and visual materials,
• Collaborate with agencies to develop the design of POS materials, ensuring their placement and coordinating in-store activities,
• Regularly report trade marketing activities to management,
• Localize printed marketing materials and manage their production and in-store implementation,
• Manage the trade marketing budget, optimizing expenditures to maximize ROI,
• Work closely with the sales team to ensure trade marketing initiatives are aligned with sales objective,
• Conduct research on competition, market trends, and customer dynamics to inform trade marketing strategies,

Requirements

• Bachelor's degree in marketing, business administration, or a related field,
• Minimum of 5 years of experience in marketing or a similar role,
• Experience in trade marketing and POS management is a plus,
• Advanced level of English,
• Excellent communication, negotiation, and interpersonal skills,
• Analytical mindset with the ability to interpret data and make data-driven decisions,
• Ability to work independently and as part of a team in a fast-paced environment.

We are currently seeking a ‘’Trade Marketing Executive’’ for our Turkey organization, to be appointed in the retail sector.